eturel. madrid.

The cloth that makes a region’s festival costume is usually seen once a year and then folded away. eturel does something far better with it.

From Madrid, eturel makes home goods from traditional Spanish textiles — bright, colourful fabrics originally woven to trim regional folk dress, now turned into tablecloths, cushions, baskets, and bags. Each piece carries the pattern and palette of a specific Spanish craft tradition, kept alive by being used rather than archived.

The result is decoration with a genuine origin — joyful, handmade, and rooted in a place. Folklore you can set a table with.